Heart Care and Health Care | Arkansas Advertising Photographer

A world-class, heart care center. In Hot Springs, Arkansas.

Earlier this year, I worked with the BackFocus Productions, EXIT Marketing and National Park Medical Center on their latest television campaign for the Heart and Vascular Center of Central Arkansas.

The Heart and Vascular Center of Central Arkansas is the largest, most comprehensive freestanding cardiac facility in the region, featuring more cath labs than any other heart center in the region. Hot Springs is located an hour's drive from Little Rock so having such an advanced heart facility is important for Hot Springs as well as the surrounding communities. It is the only integrated heart center in the region, combining Outpatient, Inpatient, and critical care in one heart center while also connected to a full service acute care hospital.

Below are a few of the TV spots along with accompanying still images. We spent several days filming and photographing in the new heart center as well as the main hospital. An extra thanks goes to EXIT Marketing for asking us to be a part of this project as well as the staff of NPMC.

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Behind the Scenes

Goodwill | Teresa: 2017 Achiever of the Year

When you donate items to your local Goodwill store, have you ever stopped and wondered what happens to those items?

I mean really stopped and thought about it?

To you, you're getting rid of clothing you no longer want, gently used kitchen pots and pans or perhaps furniture and household items. But to someone at Goodwill, those items can be life-changing.

Goodwill Industries of Arkansas does so much more for Arkansas than being a retail store. The items you donate that are sold in stores across the state and the proceeds go to fund programs that help members of the community.

One the those programs is the Transitional Employment Opportunities program, or TEO. This program helps people who have committed nonviolent crimes and have served their time to transition back into daily lives. The TEO program gives them hands-on job training, current employment status and helps them get back into a daily routine of living and being a contributing member of society. 

The video is a testament to the lives changed because of Goodwill. Watch Teresa's story and you'll see why and know that everyone deserves a second chance. Goodwill gave her that second chance.

Along with BackFocus Productions and Kumpuris Communications, I was honored to work on this project. We would like to congratulate Teresa on her award.  

So go out and donate to Goodwill Industries of Arkansas.

Video project for Georgia Pacific.

How do you highlight the capabilities of a product before the product has been manufactured?  

You build it in 3D of course!  

We worked directly with Steele+ out of Atlanta, to help Georgia Pacific create a marketing video to showcase the highlights of this new product before it made it to the market.  

After taking on a project like this you see why it takes years to make an animated movie. Big budget movies have hundreds of animators and artists working on them. We had two. This turned out to be a great collaboration project working with the talented Jeff Holsted and Chris Roe, two artists we have known and worked with for years.  

This project took about five weeks to complete once we were given a script and a direction to take it in. Once that was in place, you fine tune the script, lay-out the direction and break in down into small pieces. 

It's a lot of work, but the client was amazed at the final result, which is all you can ask for.