Video Project for Backfocus Productions | Little Rock Arkansas Video Production Company

January 06, 2016 in Behind the Scenes, Video Work, Video Production

Many of you might not know this but I am co-owner of Backfocus Productions.

We are a full service video production company based right here in Little Rock, Arkansas. We specialize in local and national commercials. We develop industrial and educational videos as well as political spots and web-based video content

Our latest video project is just the latest of our industrial videos: A training video for the Rubber and Gasket Co., of America.

RGA is a nation-wide industrial rubber distributor and fabricator. If you need any type of industrial rubber product or fluid-moving hose, RGA has it; gasket cutting, belt vulcanization, hose assembly, metal hose, and expansion joint welding.

RGA contacted us asking for an in-house training video for their employees with a strong emphasis on how to safely handle and cut their products.

We worked closely with the client in all aspects of this project: script writing, VO recording, graphics, the production day and the entire edit.

For your next video project, give us a call at 501-772-2753 or drop us an e-mail. We'd love to talk with you and give you an estimate.

Here are some of the Behind-the-Scenes photos from the day's production.

I was producer so I didn't have time to use a real camera. These are iPhone snaps.

Video Project for Goodwill | Little Rock Arkansas Advertising Photographer

June 02, 2015 in Behind the Scenes, Video Work

I recently worked with BackFocus Productions on two video projects for Goodwill Industries of Arkansas focusing on their Transitional Employment Opportunity (TEO) program. This is the third time we've worked with Goodwill and we love everything about this company and what they represent to those they help throughout Arkansas.

Goodwill’s Transitional Employment Opportunity (TEO) program offers job readiness training and job placement services for people re-entering the workforce.

This video features John Crihfield who is the Frank Lyon Jr. Achiever of the Year 2015. Just two years ago, John was serving a 20-year prison sentence after a painful childhood, drug abuse, as well as a learning disability. Today, Crihfield is Goodwill’s Frank Lyon Jr. Achiever of the Year and works as a donation service associate in one of the Northwest Arkansas Goodwill store.

NWA Re-entry Coach, Joe Bruton said, “All the hard work that John has put in to help change his life - the award could not go to a more deserving individual.

The second video features Brian Miller. Both of John's parents struggling with drug addiction, the odds were stacked against Brian Miller from the start. Brian compounded his challenges with poor choices that landed him in federal prison serving a 36-month sentence. It only took a handful of people and the right resources to help him rebuild his life. Brian currently works as a Production Supervisor, and was named Goodwill’s Graduate of the Year 2015.

Watch Brian’s story:

In Brian's own words,

"Not only did they help me change my life...they changed my children’s life, because they got their father back. I’m working and doing something positive."

Finding gainful employment today is a challenge. What would it be like to add a felony to your job application? Thousands of Arkansans are released from prison every year, and one out of two, go back to prison.

Goodwill understands this is certainly preventable if only these people have a real chance to rebuild their lives through education, hard work and earning a paycheck while working on these skills. A strong community means creating an environment where every single person has an opportunity to contribute. Rebuilding lives creates value for everyone.

The 16-week training program provides assessment, occupational training, career planning and job search assistance, resume development and basic education services and more.

Goodwill has served over 15,000 clients through their various programs and services in the past year alone.

So the next time you donate clothing, furniture or any other miscellaneous items to Goodwill, the monies generated from those sales goes to fund programs Goodwill like the TEO program.

We wish to thank for both Goodwill Industries of Arkansas and Sajni Kumpuris for this opportunity to collaborate on a great project.

Here are some of our Behind-the-scenes photos from John and Brian's videos.

On a side note, it seems that people who shop at Goodwill will buy just about anything, even without knowing what it is.

We filmed John's story in the NWA location inside the store in one of their conference rooms. Space was tight. We left our productions along the wall in the back of the store. Shoppers at Goodwill were very interested in our carts, especially what they could buy off the carts. We had to tell three different shoppers that our apple boxes were not for sale. Then people tried to buy our flags....then a pouch filled with C-47s (clothespins for the non-production people).

It seems our finely-crafted "Not for Sale" signs didn't work.

Week in Pictures: May 18-22

May 23, 2015 in Week in Pictures, Behind the Scenes, Video Work

This past week was pretty light overall compared to last week. The first part of the week was spent as two wonderful days on a food photo shoot for one of my favorite clients. Those photos should be ready and published in a few weeks, but for now, here are some of my behind-the-scenes photos.

I do have a to give a big shout-out to the folks at MagMod for their wonderful strobe diffusers and modifiers. I've been using these for months on my executive portrait photo shoots, but this was my first opportunity to use them on a food photo shoot. With each magnet grid you add, it narrows the beam of light. Two grids later and you had a narrow beam that made for a perfect kicker light.