Last Thursday evening, I attended our local American Advertising Awards, formerly the ADDYs. The AAF is the advertising industry's largest and most representative competition for advertising.

Our company, BackFocus Productions, entered a single category. And we won. One entry. One award.

The video we won for was for EVRlock. 

EVRlock is a high strength connection used in the oil and natural gas industry. EVRlock was designed to withstand the high pressures and strains that modern drilling techniques, such as horizontal drilling and fracking, places on these types of connections.The EVRlock connections are so precise that the threads are measured down to the micron.

The video seen below is not just about the connector, but the people behind to scenes that help make, measure, design and test the connections. EVRlock not only makes a great connector, but the company works to make a great connection to their clients.